KHI · GMT+5 — : — —
Senior WordPress & Webflow Developer · 7+ years · 180+ projects shipped

I build WordPress Webflow WooCommerce Headless Fast Ranked Crafted websites for your brands — that load fast, rank high & convert harder.

I'm Saqib Zafar — a senior WordPress & Webflow developer with seven years building high-performance, scalable, conversion-focused websites for founders and brands across four continents. Custom WordPress, WooCommerce stores, Figma → Webflow conversions, technical SEO, Core Web Vitals — no shortcuts, no templates.

07+ Years building
for the web
180+ Projects shipped
worldwide
98% Client success
rate
4.9 220+ reviews on
Clutch & Upwork
+42 Avg PageSpeed
uplift delivered
As featured working with
★★★★★ Upwork Top-Rated Plus · 2023, '24, '25
★★★★★ Clutch 5.0 · 220+ verified reviews
★★★★★ Google PageSpeed Expert · Verified
★★★★★ Featured · WP Tavern, Awwwards Honors
[ 01 ] About me

I'm Saqib — a senior WordPress & Webflow developer based in Karachi, working with brands worldwide.

PORTRAIT replace with your photo (4:5)
★★★★★ Top-Rated · 220+ reviews
07+Years
180+Projects
98%Success

A senior WordPress developer with over seven years building, optimising and maintaining advanced websites for businesses worldwide.

I specialise in custom WordPress development, WooCommerce stores, ACF-powered dynamic websites, Elementor Pro builds, headless architectures, and technical SEO. My focus is simple — clean code, fast performance, strong security, and conversion-focused design.

From Figma to WordPress, complex API integrations, speed optimisation, Core Web Vitals improvements, and ongoing maintenance — I build scalable digital solutions that help brands grow and lead in their industry. I work directly with founders, in-house teams and agencies; no project managers in the middle, no language barriers.

"

I believe a website earns its weight when it's fast, findable, and frictionless. Performance is a feature. SEO is architecture. Design is engineering. Everything else is decoration.

— Saqib
  • Based inKarachi, PK · working worldwide
  • ApproachStrategy-first. Performance non-negotiable.
  • Working withFounders, agencies, in-house teams
  • Response timeWithin 24 hours, every time
  • LanguagesEnglish (fluent) · Urdu · Arabic (working)
  • CurrentlyBuilding 3 active sites · open to 2 more
[ · ] Career to date

Seven years, traced.

2019

First WordPress builds

Started as a freelance WordPress developer. First ten sites for local SMEs — fast, simple, on time. Found the craft.

2020

WooCommerce focus

Specialised in WooCommerce. Built 30+ custom checkout flows and subscription stores. First five-figure project shipped.

2021

Going international

Hit Top-Rated on Upwork. First US, UK and AU clients. Joined the 50+ shipped club. Moved fully remote.

2022

Added Webflow + headless

Expanded into Webflow and headless WordPress (Next.js + WPGraphQL). First SaaS marketing site at scale.

2023

Performance practice

Doubled down on Core Web Vitals. Average +42 PSI uplift per project. First $25K engagement booked.

2024

100+ shipped, retainer practice

Crossed 100 projects shipped. Built a maintenance practice — 14 brands on monthly retainer.

2026

Today

180+ projects, 220+ reviews, 4.9★ avg. Selectively taking on 2 new builds per quarter.

[ 02 ] Skills & depth

A focused stack — used in anger, not just listed.

Years of practice on the tools below. The numbers are honest — only listed if I've shipped real production work in it.

CMS & Builders 06 tools
WordPress
7+ yrs
Webflow
3 yrs
Elementor Pro
6 yrs
ACF Pro
6 yrs
Bricks Builder
2 yrs
Headless (Next + WPGraphQL)
2 yrs
Development 08 tools
PHP 8 / OOP
6 yrs
JavaScript / TypeScript
5 yrs
React / Next.js
3 yrs
Tailwind CSS
4 yrs
MySQL / REST / GraphQL
5 yrs
Git / GitHub Actions
5 yrs
E-commerce 05 tools
WooCommerce
6 yrs
Custom checkout flows
5 yrs
Subscriptions / Memberships
4 yrs
Stripe / PayPal / Klarna
5 yrs
Shipping & tax engines
4 yrs
SEO & Performance 06 tools
Technical SEO
5 yrs
Core Web Vitals
4 yrs
Schema & Structured Data
5 yrs
Semrush / Ahrefs
5 yrs
GA4 / GTM / Looker
4 yrs
Cloudflare / CDN / Caching
5 yrs
[ 03 ] What I do

Strategic web development
& performance solutions.

Six focused engagements. Each is scoped, fixed-fee, and shipped against a written success metric — no surprises, no scope creep, no hourly billing.

01

Custom WordPress Development

Bespoke themes, custom plugins, ACF-driven dynamic builds, and headless WordPress when the project calls for it. The kind of WP work that doesn't fall apart at scale.

  • Custom themes & plugins
  • ACF Pro-powered builds
  • Multilingual (WPML / Polylang)
  • Headless WP + Next.js
  • Migration from any platform
Typical timeline 3–6 weeks
02

WooCommerce Store Development

From product setup to optimised checkout flows — high-converting WooCommerce stores tuned for growth, retention and seamless user experience.

  • Custom checkout flows
  • Subscriptions & memberships
  • Payment, shipping & tax APIs
  • B2B / wholesale pricing
  • Multi-currency & multi-store
Typical timeline 5–10 weeks
03

Figma → WordPress / Webflow

Pixel-perfect conversion from Figma to WordPress or Webflow — fully responsive, SEO-ready, with clean structured code and smooth animations.

  • 1:1 visual fidelity
  • Reusable component system
  • CMS your team will use
  • GSAP / smooth interactions
  • Accessibility audit included
Typical timeline 2–5 weeks
04

Technical & On-Page SEO

Improve rankings via technical audits, schema setup, structured data, internal linking architecture, and on-page best practices that compound over time.

  • Full technical audit (Semrush + Ahrefs)
  • Schema & structured data
  • Internal linking architecture
  • Content optimisation
  • 30 / 60 / 90 day reporting
Typical timeline 4 weeks + ongoing
05

Speed & Core Web Vitals

90+ PageSpeed scores, sustained. LCP, CLS, INP under target. Real performance budgets enforced from the build — not bolted on after launch.

  • LCP, CLS, INP optimisation
  • Image & asset pipelines (AVIF/WebP)
  • Caching, CDN & edge routing
  • Database & query optimisation
  • JavaScript & render budget
Typical timeline 1–3 weeks
06

Maintenance & Security

Ongoing updates, backups, malware protection, performance monitoring, uptime watching, and incident response. Keep your site secure, stable, and earning, 24/7.

  • Daily backups & monitoring
  • Malware scans & hardening
  • Plugin / core updates
  • Monthly performance reports
  • 4-hour emergency response
From $400 / month
[ · ] Case study

How Luxury Cars went from slow & invisible to Lighthouse 96 / SEO 100.

atluxurycars.com
PREMIUM E-COMMERCE

At Luxury Cars

Cinematic showroom, instant checkout.

96Lighthouse
100SEO
+184%Sessions
CLIENTLuxury automotive dealer · UAE SECTORHigh-end e-commerce STACKWordPress · WooCommerce · Elementor Pro · ACF · Cloudflare TIMELINE8 weeks · Q1 2025

The challenge

An inherited site with 4.2s LCP, no schema, and a checkout that lost 38% of carts on mobile. The brand needed a flagship-tier experience that could compete with European dealerships, ship in two months, and not break under traffic spikes.

What I shipped

  • Custom WooCommerce theme with cinematic vehicle storytelling
  • Faceted search across 12 attributes (brand, year, mileage, finance, etc.)
  • Mobile-first checkout — 3 steps, Apple Pay, instant finance calculator
  • Dealer locator with live inventory across 4 showrooms
  • Full schema (Vehicle, Product, Organization, FAQPage) and 200+ programmatic SEO pages
  • Cloudflare edge caching, AVIF pipeline, 90+ PageSpeed sustained
96/100 Lighthouse Performance
(from 38)
100/100 Lighthouse SEO
(from 64)
+184% Organic sessions
in 90 days
+62% Mobile conversion
(checkout)
0.9s LCP
(from 4.2s)
0.02 CLS
(from 0.31)
"We've worked with three agencies before Saqib. He shipped more in eight weeks than they did in eight months — and the site has held up beautifully through every campaign since."
[ 04 ] Selected work

Recently shipped built for performance, designed to convert.

Projects delivered across e-commerce, SaaS, cybersecurity, education, real estate and fintech — each engineered for speed, conversion and long-term scalability.

atluxurycars.com
PREMIUM E-COMMERCE

At Luxury Cars

View collection →
WORDPRESS · WOOCOMMERCE · UAE

Luxury Cars — premium e-commerce

Custom WooCommerce build with cinematic hero, faceted search and dealer locator.

96Lighthouse100SEO+184%Sessions
SaaS · WEBFLOW

Your techstack
built for you.

WEBFLOW · SaaS · US

Tempo — SaaS marketing site

Figma → Webflow with CMS, headless integrations and an animated product tour.

+212%Trials1.1sLCP
CYBERSECURITY

Hackers exploit weaknesses.
We find them first.

Learn more →
WORDPRESS · CYBERSECURITY · UK

Cyphre — security consultancy

Custom theme, lead-gen architecture, case-study CMS, technical SEO.

+52%Organic94Lighthouse
EDUCATION · BOOKINGS

World-class online
Spanish tutoring.

Book a class
WORDPRESS · EDUCATION · ES

Lingua — booking & LMS

WooCommerce-backed bookings, tutor profiles and Zoom workflow integration.

+86%Bookings3.2kStudents
REAL ESTATE · INVESTOR

Generate steady income
from Swiss real estate.

View properties
WORDPRESS · REAL ESTATE · CH

Helvetia Estates — investor portal

Property CMS, multi-currency calculator, HubSpot-integrated lead scoring.

+340Leads/moHubSpotCRM
bmv.tech
TECHNOLOGY · FINTECH

Shaping the future.

One tech story at a time.
0.4sFCP 100Acc. +62%Demos
WEBFLOW · FINTECH · DE

BMV — fintech brand site

Editorial Webflow build with custom interactions and CMS-driven press room.

0.4sFCP100Accessibility
Start your project See full portfolio
[ 05 ] Toolkit

The full stack — used, not listed.

CMS & Builders
WordPress Webflow WooCommerce Elementor Pro Bricks Builder ACF Pro
Languages & Frameworks
PHP 8 JavaScript TypeScript React Next.js Tailwind CSS GSAP MySQL
Design & Workflow
Figma Git & GitHub Linear / Jira Slack / Notion Loom
SEO & Analytics
Semrush Ahrefs GA4 & GTM Schema.org Search Console Looker Studio
Performance & Hosting
Cloudflare WP Rocket Kinsta · WP Engine Vercel CDN & edge cache AVIF / WebP pipeline
[ 06 ] Process

From brief to launch a clear path.

01Days 1–3

Discovery & strategy

Goals, audience, competitors, content architecture and success metrics — written, agreed, signed.

02Week 1–2

Design & prototype

Wireframes → high-fidelity Figma → interactive prototype. Every screen agreed before build starts.

03Week 2–4

Build & integrate

Clean, semantic, accessible code. CMS for non-technical edits. Performance budgets from day one.

04Week 4+

Launch & grow

QA, deploy, monitor, iterate. SEO and performance reviews every 30 days for the first quarter.

[ 07 ] Engagement packages

Three ways to work together.

Fixed fees, written scope, weekly demos. Pick the engagement that fits where your business is right now.

Plan 01 Most chosen

Launchpad

A complete marketing site for founders who need to show up serious in 4 weeks.

From $4,800 / project
  • Up to 8 pages, fully responsive
  • WordPress or Webflow
  • Custom design + Figma source
  • On-page SEO + schema
  • Core Web Vitals at launch
  • 2 rounds of revisions
  • Launch + 30 days support
Start with Launchpad
Plan 02 Most premium

Flagship

The full-stack rebuild for brands that want their site to be their best salesperson.

From $12,500 / project
  • Unlimited pages + CMS
  • WooCommerce / membership / API
  • Custom theme + plugins
  • Full technical & on-page SEO
  • GSAP / Webflow interactions
  • Analytics + dashboard setup
  • Launch + 90 days support
Start with Flagship
Plan 03 Always-on

Studio Retainer

Embedded engineering for teams that ship constantly — like having a senior dev on call.

From $2,400 / month
  • 30 hours / month, rolling
  • Async-first, 4hr response window
  • Build, fix, ship, advise
  • Weekly Loom updates
  • Performance & security monitoring
  • Monthly written report
  • Cancel anytime, 14-day notice
Start a retainer

Not sure which? Send a brief and I'll recommend an engagement — usually within 24 hours, always with a fixed fee.

[ 08 ] Reviews

#1 choice for high-performance WordPress & conversion-focused sites.

★★★★★ 4.9 / 5 · 220+ verified reviews on Clutch & Upwork
★★★★★

"Saqib delivered a detail-oriented, quality-focused build and exceeded our expectations on every checkpoint. The rare engineering talent we keep on retainer."

DR
Daniel R.Founder · SaaS startup · US
★★★★★

"Completed every campaign quickly. Great work, solid expertise across design and dev. We've kept him on retainer ever since."

AW
Amelia W.Marketing Director · e-commerce · UK
★★★★★

"Very professional, transparent and accountable. Delivered exactly what we needed, smooth, on-time, no surprises."

KH
Karim H.CEO · agency partner · UAE
★★★★★

"Best technical SEO work we've had in years. Doubled organic traffic in 5 months and held it. Highly recommend to anyone serious."

JL
Jamie L.Head of Growth · B2B · AU
★★★★★

"Three agencies before Saqib. He shipped more in eight weeks than they did in eight months — and it's held up beautifully since."

MR
Mohammed R.Director · automotive · UAE
★★★★★

"He works like a senior in-house dev. Pushes back on bad ideas, explains the why, and ships. We've trusted him for 3 years."

SP
Sophie P.CTO · fintech · DE
★★★★★

"We doubled bookings in a quarter after the rebuild. The site genuinely became our best salesperson. Strong recommend."

ML
Marco L.Founder · edtech · ES
★★★★★

"Communication is what won me over. Slack-fast replies, weekly Looms, monthly reports. Felt like a partnership, not a contract."

CURRENTLY · UPDATED May 2026
Working on Fintech rebrand site · custom Webflow + headless CMS
Learning Astro 5 · partial hydration patterns · INP profiling
Reading Refactoring UI · Articulating Design Decisions
Open to 2 new projects · Q3 2026 start
[ 09 ] FAQ

Common questions.

What's your typical project timeline?

Marketing sites ship in 3–5 weeks. Larger WooCommerce or custom builds run 6–10 weeks. You'll get an exact week-by-week plan after the discovery call, and weekly Loom updates throughout.

Do you work with existing teams?

Yes — frequently. I integrate cleanly with in-house design, content and dev teams, and I'm comfortable in Slack, Linear, Jira, GitHub, ClickUp, or whatever your team uses. I've embedded with agencies as a senior WP/Webflow lead for months at a time.

How do you handle ongoing maintenance?

Monthly retainers cover updates, backups, security, performance monitoring, uptime alerts, and a defined number of content / feature hours. Reports go out every 30 days with a clear changelog. Cancel anytime with 14 days notice.

What does it cost?

Most projects fall between $4.8K and $25K depending on scope. Maintenance retainers start at $400/month, full Studio Retainer at $2,400/month. Always fixed-fee, never hourly surprises. See the Packages section for plans.

Where are you based, and what timezones do you cover?

I'm based in Karachi (PKT, UTC+5) but I work fluidly with US, EU and APAC clients. 4-hour async response window, 24h max. I overlap mornings with EU, afternoons with US East Coast.

Will I own the code and design files?

Yes — every line. On launch you get the full codebase in your GitHub, full Figma source, full WordPress / Webflow admin access, and a written handoff document. No lock-in, no proprietary builders, no surprise dependencies.

What about hosting?

I'll recommend the right host for your traffic and stack — usually Kinsta, WP Engine, Cloudways, or Vercel for headless. Happy to handle setup, DNS, SSL and migration. You own the account, I just configure it.

Can you redesign without rebuilding the back-end?

Yes. Many of my engagements are visual refreshes on existing WordPress / WooCommerce installs — keeping your data, plugins and integrations intact while modernising the front. Often the fastest, highest-ROI path.

[ 10 ] Let's talk

Let's build a website that actually grows your business.

Send a brief — within 24 hours you'll have a written plan, fixed fee, and a calendar invite. No discovery call required if you don't want one.